Home » Camping, Caravans » Parks pledge not to bin brochures despite on-line boom

0

Despite a massive boom in on-line booking, a major British holiday parks group believes that the days of the traditional holiday brochure are far from numbered.

Park Holidays UK says all the indications are that families still enjoy sitting down together to choose where they will spend their summer break.

The company has vowed to continue producing its 100-page colour brochures for which it says it receives thousands of requests each year.

At present, says Parks Holidays UK director Tony Clish, bookings through the company’s website (www.ParkHolidays.com) are running 22% above the levels of last January.

The figures, suggests Tony, reflect the continued swing towards on-line reservations, and the company’s decision this year to provide thousands of early-bird discounts.

It is currently offering 2012 summer holidays with up to 35 percent off its published prices, shaving up to £150 from the cost of one-week holidays, and up to £70.00 from shorter breaks.

With some summer weeks priced at around £435.00 per family, the discounts can save around one third of the holiday cost which is published in Park Holidays UK’s brochure:

“Our website allows us to offer amazing short-term discounts such as those featured on it at present, and there is no doubt that many people now prefer the ease of booking on-line,” said Tony.

“But feedback from customers suggests that they would be saddened to see the demise of the holiday brochure, and enjoy flicking through its pages and planning where they will stay.

“It’s something of a winter tradition in many families, and for young ones the brochure still holds a magic with its glossy pictures and promise of summer sunshine and fun.

“For that reason, we will not be joining those firms which have restricted their customers to just website viewing – and we will keep the presses turning!” affirmed Tony.

Park Holidays UK’s brochure, he said, was especially enjoyed as it features not just the company’s 25 seaside holiday parks in Devon and southernEngland, but also useful guides to the regions.

The company’s decision to use photographs of actual customers rather than professional models for the majority of images gives the brochure an additional air of authenticity, commented Tony.

A copy of the company’s 2012 holiday brochure, which is printed on paper from renewable resources, is available by calling 0845 815 9797.

But, says Tony, it will often be possible to save on the published prices by checking out the offers on-line at www.ParkHolidays.co.uk

ends

Media enquiries to PR consultant Jon Boston on 01768 895225

or Geoff Barnes on 01424 751185

Leave a Reply